The press conference for the 2024 World Research and Study Tourism Conference (WRTC 2024) was grandly held at The Gardens – A St Giles Signature Hotel & Residences Kuala Lumpur, Malaysia. Amidst the thriving global trend of research and study tourism, this event heralds the upcoming annual research and study tourism extravaganza, which is set to kick off spectacularly in Penang. The conference, centered around the core theme of “Opportunities, Integration, and Sustainability,” aims to establish a global exchange platform to foster in-depth cooperation and innovative exploration in the field of research and study tourism.